The growth of international markets and the accelerated progress in the internet technologies has brought revolutionary changes in almost all fields of life. Being precise and specific to the field of marketing, a great part of which has been transferred to the World Wide Web, making it a separate field known as internet marketing or e-marketing. The developments in the technologies have had great impact on the divergent nature of the field. The ultimate outcome of this development is certainly a great deal of benefits. But these benefits are subjected to some limitations and challenges as well.
Having a glimpse of benefits, the availability of information at widespread networks is the major advantage of the time. The user friendly systems available at web sites letting consumers overview and purchase goods and services while being at distance certainly saves money. On the other hand it reduces the companies’ distribution cost. One prominent feature of internet marketing is the expansion of global markets as it provides with a wide range of network that can be covered within a limited time. It also levels the ground for players. While being the most cost effective medium of marketing, as compared to other mediums like TV and news paper etc it is much easier to track than that of traditional "offline" media as it gives a great deal of accountability to the advertisers.
With reference to the popularity, the field of internet marketing is growing at much faster rate than that of others. And the reason behind this accelerated growth is the win/win situation in the market. This phenomenon exists in almost all ranges, i.e. from a big established advertising concern to the monetization of small blog or website.
Though having so many benefits, internet marketing faces some challenges in the form of some limitations and some security reasons. With reference to these challenges, the very first limitation is the slow internet connections at some ends which can cause difficulties both for the users and for the companies. Further Internet marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase, which may have some problem at users’ end. Some vendors do have liberal return policies to reassure customers, but the rate of fraud may vary in different situations. And one important factor in the same context is the development of the methods of payment. Though a lot of development has been done in this regard, i.e. e-checks, credit cards, visa card shopping etc, but with the increase in the markets, there’s the need of increase in the availability of the methods of payments as well.
The most important issue in e marketing is the security, which is of utmost importance both for buyers and sellers. A number of customers is hesitant to buy online, just because of the security reason and the disclosure of personal information. Security concerns of important debate for the companies working at providing solutions. One important achievement in this regard is Encryption, which deals with the privacy concerns. Encryption is actually the transformation of data into a form called a cipher which cannot be easily intercepted by an unauthorized individual. The stronger chipper provides the maximum protection but the drawback is that the stronger the chipper is the more expensive it becomes.
Though a list of challenges is there for the field of e-marketing to face, a number of companies and individuals are on the go to explore every avenue to make it perfect.
Thursday, September 3, 2009
What an Employer is Looking in You?
The present corporate culture and the growth of industries brought some revolutionary changes in the work description and thus the appearance of jobs also took evolutionary stages. This has resulted in totally different trends in the job specifications. Employers are seeking individuals with maximum capabilities to handle the physical and behavioral work elements. Thus the contemporary job culture requires some specific traits and qualities in candidate. These qualities and traits may vary in accordance with the job specifications in different sectors, but in general these are same. They may be as follows:
The organizations actually look for their productivity first, and the traits mentioned above all result in the organizational productivity. That is what the reason organizations look for these traits in a single individual. By developing all these traits in you, you are not only letting the organization grow great guns but also develop the horizons of excellence for yourself. Having these traits developed in you, your skills get polished and your professional profile gets a boost.
The point to ponder in this regard is that how to develop these characteristics within yourself. This development is just a few steps away from you. Keep an Argus eye on surroundings, be updated with the latest trends in your field, keep on reviewing the industry of your concern, take good car of your health, keep alternative plans with you, respect the others’ views, explore new opportunities of learning, develop yourself to face all sort of challenges. By doing a little effort in this way you can become one employers looking for, so why not to give it a try.
- Professional attitude
- Willingness to work and learn
- Interest in the field
- Interest in the company
- Reasonable attitude towards the compensation
- Integrity and sincerity
- Confidence
- Determination
- Appearance
- Expression power
- Organization and Management
- Experience
- Responsiveness
- Force of drive
- Sensitivity
- Balanced personality
- Good communication skills
- Initiative
The organizations actually look for their productivity first, and the traits mentioned above all result in the organizational productivity. That is what the reason organizations look for these traits in a single individual. By developing all these traits in you, you are not only letting the organization grow great guns but also develop the horizons of excellence for yourself. Having these traits developed in you, your skills get polished and your professional profile gets a boost.
The point to ponder in this regard is that how to develop these characteristics within yourself. This development is just a few steps away from you. Keep an Argus eye on surroundings, be updated with the latest trends in your field, keep on reviewing the industry of your concern, take good car of your health, keep alternative plans with you, respect the others’ views, explore new opportunities of learning, develop yourself to face all sort of challenges. By doing a little effort in this way you can become one employers looking for, so why not to give it a try.
Terrorism
The history of terrorism is very old. The first known act of terrorism was held about 2,000 years ago, perpetrated by a radical offshoot of the Zealots, a Jewish sect active in Judea during the 1st century ad. The Zealots resisted the Roman Empire\’s rule of what is today Israel through a determined campaign primarily involving assassination. Zealot fighters used the ’sica’, a primitive dagger, to attack their enemies in broad daylight, often in crowded market places or on feast days essentially wherever there were people to witness the violence. But the word terrorism was first used in France to describe a new system of government adopted during the French Revolution.
The word, however, did not gain wider popularity until the late 19th century when it was adopted by a group of Russian revolutionaries to describe their violent struggle against tsarist rule, and now this term has gained a terrific popularity. The term ‘Terrorism’ may be defined as a deliberate intent along with prior planning and involves the killing of innocent people. Or it is a deliberate creation and exploitation of fear for bringing about political change. It includes murders, killings, kidnapping, hijacking, bomb blasts and other activities creating violence or threatening to create violence.
The word, however, did not gain wider popularity until the late 19th century when it was adopted by a group of Russian revolutionaries to describe their violent struggle against tsarist rule, and now this term has gained a terrific popularity. The term ‘Terrorism’ may be defined as a deliberate intent along with prior planning and involves the killing of innocent people. Or it is a deliberate creation and exploitation of fear for bringing about political change. It includes murders, killings, kidnapping, hijacking, bomb blasts and other activities creating violence or threatening to create violence.
Terrorism has occurred throughout history for a variety of reasons. Its causes can be historical, cultural, political, social, psychological, economic, or religious or any combination of these. In broad terms the causes that have commonly compelled people to engage in terrorism are grievances borne of political oppression, cultural domination, economic exploitation, ethnic discrimination, and religious persecution, perceived inequities in the distribution of wealth and political power.
The act of terrorism can be grouped into three categories; Individual’s act, group’s pursuit and state policy. Individual’s act is invariable the product of injustices, frustrations or denial of legitimate rights etc. A group’s attack is often the outcome of carefully calculated strategies, it may be aimed to highlight a particular point or gimmick people’s attention towards a particular demand of the group. The third one is state’s policy which is sometimes termed as ‘State Terrorism’. One thing which is common in all three categories is that, all terrorist acts involve violence or equally important the threat of violence.
The individual act of terrorism is mostly observed within a local area, while the group pursuit and the state policy acts of terrorism have broad area of influence, i.e. national and international level. Group terrorist attacks have some characteristics in common. First of all they never commit an attack randomly or senselessly. The act of terrorism is carefully planned; even some acts take decades to get planned. This planning includes collection of list of activities of the victim, patterns of daily activities, communication systems, bomb makers, specialists to ensure strategies, mapping of escaping routes, safe houses etc. another common characteristic is secrecy. For this purpose terrorists follow the narrowed pyramid organizational structure, according to which senior command structure and leadership lies at the top.
The most important aspect of terrorist attacks is the ‘target’. Most of the time innocent citizens are the victims of these attacks. Terrorists target innocent citizens to create fear. By generating such an atmosphere of fear they claim ‘power’. Sometimes, some specific people like government officials, business men, transport and vehicle facilities (air craft or train), building etc are also the victims of terrorist attacks. Second type of victims is targeted to draw more attention, some times this type of victims are freed after negotiations but many times the attack results as killings. The most common examples of these ilk of terrorist attacks are attacks of 9/11, hijacking of the air-craft of Indian Airlines in 1999, demolition of Babri Masjid, a recent bomb blast in Nishtar Park.
Terrorists’ attacks not only sow panic but also undermine confidence in the government and political leadership of their target. Terrorism is therefore designed to have psychological effects that reach far beyond its impact on the immediate victims or object of an attack. Terrorism is by nature political because it involves the acquisition and use of power for the purpose of forcing others to submit, or agree, to terrorist demands. A terrorist attack, by generating publicity and focusing attention on the organization behind the attack, is designed to create this power.
Now comes the ‘state terrorism’, as I mentioned earlier that, it is state’s policy which is sometimes known as state terrorism. This type of terrorism is used a s a tool to maintain a country/ state’s influence on a particular area. Well known examples in this regard are the Indian occupation on Kashmir and Israel’s policy for Philistine. In both the cases hundred thousands of people have been killed, women have been raped, the basic rights of the natives have been denied. Regarding state terrorism we can’t forget US policy for Afghanistan and Iraq. But in case of Afghanistan and Iraq, the objective of the act is a little different, i.e. the natural resources found in these regions. Well whatever the objective is, it killed innocent people, so it is terrorism.
How to stop terrorism? The most crucial question, many attempts have been made through out the world to lessen the acts of terrorism, but its increasing day by day. New techniques and innovations are being brought in action. Terrorism has existed for at least 2,000 years and is likely to remain a fixture on political agendas, both domestic and international, for years to come. Terrorism provides a means by which the weak can confront much stronger opponents. It therefore has an enduring appeal to the alienated and the disenfranchised, the aggrieved and vengeful, the powerless and the would-be powerful. In addition, it is relatively inexpensive to conduct while offering a vast potential payoff: the ability to evoke fear and alarm and inflict pain and suffering in the hope of compelling agreement to demands made.
Concisely, terrorism is evolving constantly to overcome governmental countermeasures designed to defeat it. It also involves an ongoing search for new targets and unidentified vulnerabilities in its opponents. This quest also raises the possibility that terrorists may pursue unconventional means of attack, such as chemical, biological, or radiological weapons, or nuclear weapons. The latest terrorist tactics include cyber-terrorism, using computers to destroy computer networks or systems, in future it may be electronic warfare that targets critical infrastructure, such as communications and power facilities, or societies in general.
Throughout the world, terrorism reinvents itself in new and more dangerous forms. As older groups are defeated or exhausted, more radical and more violent successors often take their place. Although terrorism likely can never be completely eradicated, countering its threat requires continuing vigilance. The highly individual nature of terrorism’s causes, the diversity of its perpetrators, and the complexity of its fundamental characteristics present enormous challenges to those who must effectively counter this menace.
The act of terrorism can be grouped into three categories; Individual’s act, group’s pursuit and state policy. Individual’s act is invariable the product of injustices, frustrations or denial of legitimate rights etc. A group’s attack is often the outcome of carefully calculated strategies, it may be aimed to highlight a particular point or gimmick people’s attention towards a particular demand of the group. The third one is state’s policy which is sometimes termed as ‘State Terrorism’. One thing which is common in all three categories is that, all terrorist acts involve violence or equally important the threat of violence.
The individual act of terrorism is mostly observed within a local area, while the group pursuit and the state policy acts of terrorism have broad area of influence, i.e. national and international level. Group terrorist attacks have some characteristics in common. First of all they never commit an attack randomly or senselessly. The act of terrorism is carefully planned; even some acts take decades to get planned. This planning includes collection of list of activities of the victim, patterns of daily activities, communication systems, bomb makers, specialists to ensure strategies, mapping of escaping routes, safe houses etc. another common characteristic is secrecy. For this purpose terrorists follow the narrowed pyramid organizational structure, according to which senior command structure and leadership lies at the top.
The most important aspect of terrorist attacks is the ‘target’. Most of the time innocent citizens are the victims of these attacks. Terrorists target innocent citizens to create fear. By generating such an atmosphere of fear they claim ‘power’. Sometimes, some specific people like government officials, business men, transport and vehicle facilities (air craft or train), building etc are also the victims of terrorist attacks. Second type of victims is targeted to draw more attention, some times this type of victims are freed after negotiations but many times the attack results as killings. The most common examples of these ilk of terrorist attacks are attacks of 9/11, hijacking of the air-craft of Indian Airlines in 1999, demolition of Babri Masjid, a recent bomb blast in Nishtar Park.
Terrorists’ attacks not only sow panic but also undermine confidence in the government and political leadership of their target. Terrorism is therefore designed to have psychological effects that reach far beyond its impact on the immediate victims or object of an attack. Terrorism is by nature political because it involves the acquisition and use of power for the purpose of forcing others to submit, or agree, to terrorist demands. A terrorist attack, by generating publicity and focusing attention on the organization behind the attack, is designed to create this power.
Now comes the ‘state terrorism’, as I mentioned earlier that, it is state’s policy which is sometimes known as state terrorism. This type of terrorism is used a s a tool to maintain a country/ state’s influence on a particular area. Well known examples in this regard are the Indian occupation on Kashmir and Israel’s policy for Philistine. In both the cases hundred thousands of people have been killed, women have been raped, the basic rights of the natives have been denied. Regarding state terrorism we can’t forget US policy for Afghanistan and Iraq. But in case of Afghanistan and Iraq, the objective of the act is a little different, i.e. the natural resources found in these regions. Well whatever the objective is, it killed innocent people, so it is terrorism.
How to stop terrorism? The most crucial question, many attempts have been made through out the world to lessen the acts of terrorism, but its increasing day by day. New techniques and innovations are being brought in action. Terrorism has existed for at least 2,000 years and is likely to remain a fixture on political agendas, both domestic and international, for years to come. Terrorism provides a means by which the weak can confront much stronger opponents. It therefore has an enduring appeal to the alienated and the disenfranchised, the aggrieved and vengeful, the powerless and the would-be powerful. In addition, it is relatively inexpensive to conduct while offering a vast potential payoff: the ability to evoke fear and alarm and inflict pain and suffering in the hope of compelling agreement to demands made.
Concisely, terrorism is evolving constantly to overcome governmental countermeasures designed to defeat it. It also involves an ongoing search for new targets and unidentified vulnerabilities in its opponents. This quest also raises the possibility that terrorists may pursue unconventional means of attack, such as chemical, biological, or radiological weapons, or nuclear weapons. The latest terrorist tactics include cyber-terrorism, using computers to destroy computer networks or systems, in future it may be electronic warfare that targets critical infrastructure, such as communications and power facilities, or societies in general.
Throughout the world, terrorism reinvents itself in new and more dangerous forms. As older groups are defeated or exhausted, more radical and more violent successors often take their place. Although terrorism likely can never be completely eradicated, countering its threat requires continuing vigilance. The highly individual nature of terrorism’s causes, the diversity of its perpetrators, and the complexity of its fundamental characteristics present enormous challenges to those who must effectively counter this menace.
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